The V-One Concept Car Technical Lookbook is a Cadillac-branded digital lookbook created for the Quail 2026 event. It showcases Cadillac’s race car through a combination of automotive photography, design details, technical information, and editorial storytelling, offering a closer look at both the vehicle and the ideas behind its design.

More than a traditional vehicle brochure, the book was designed to feel like an extension of the Cadillac design studio—refined, performance-driven, and highly considered. The visual language brings together imagery of the car, details of its construction and design, and the racing context that surrounds it. The result is a curated brand experience that celebrates the vehicle while communicating the craftsmanship, technology, and design thinking behind it.

Originally envisioned as a high-touch client piece, the finished lookbook was ultimately published digitally on the Cadillac website, allowing the story to reach an audience beyond the original Quail event and client experience.